GE: What Went Wrong and What Happens Next?

GE: What Went Wrong and What Happens Next?

Assessment

Interactive Video

Business, Social Studies

University

Hard

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FREE Resource

The video discusses General Electric's financial challenges, focusing on liabilities, cash flow issues, and the need for restructuring. It highlights the company's power business struggles and the strategic decisions under CEO Larry Culp to restore investor confidence. The discussion includes GE's stock performance, asset management, and the need to redefine its identity as a conglomerate. The video also explores leadership changes and the potential for bankruptcy if restructuring efforts fail.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the major financial challenges faced by GE as discussed in the first section?

Poor marketing strategies

Lack of innovation

Decelerating cash flow and liabilities

High employee turnover

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategies Larry Culp might use to regain investor confidence?

Hire more employees

Expand into new markets

Reset earnings metrics and focus on core business

Increase marketing budget

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was identified as the 'Ground Zero' of GE's operating challenges?

Aviation business

Power business

Healthcare business

Renewable energy sector

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did GE plan to restructure its power business?

By acquiring smaller competitors

By expanding into new markets

By splitting it into two entities: a 'good bank' and a 'bad bank'

By increasing production capacity

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What cultural change is necessary for GE according to the discussion?

Focusing on a single business area

Expanding into multiple industries

Reducing research and development

Increasing employee benefits

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential risk for GE if Larry Culp's strategies do not succeed?

Increased market share

Bankruptcy

More investment opportunities

Higher employee satisfaction

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What skill set does Larry Culp bring to GE from his previous experience?

Expertise in software development

Acquiring and turning around underperforming businesses

Experience in marketing

Background in financial auditing