GE: What Went Wrong and What Happens Next?
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Business, Social Studies
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was one of the major financial challenges faced by GE as discussed in the first section?
Poor marketing strategies
Lack of innovation
Decelerating cash flow and liabilities
High employee turnover
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the strategies Larry Culp might use to regain investor confidence?
Hire more employees
Expand into new markets
Reset earnings metrics and focus on core business
Increase marketing budget
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was identified as the 'Ground Zero' of GE's operating challenges?
Aviation business
Power business
Healthcare business
Renewable energy sector
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did GE plan to restructure its power business?
By acquiring smaller competitors
By expanding into new markets
By splitting it into two entities: a 'good bank' and a 'bad bank'
By increasing production capacity
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What cultural change is necessary for GE according to the discussion?
Focusing on a single business area
Expanding into multiple industries
Reducing research and development
Increasing employee benefits
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential risk for GE if Larry Culp's strategies do not succeed?
Increased market share
Bankruptcy
More investment opportunities
Higher employee satisfaction
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What skill set does Larry Culp bring to GE from his previous experience?
Expertise in software development
Acquiring and turning around underperforming businesses
Experience in marketing
Background in financial auditing
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