Apple Names New Retail Chief as IPhone Era Wanes

Apple Names New Retail Chief as IPhone Era Wanes

Assessment

Interactive Video

Business, Architecture, Life Skills

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Apple's leadership change in retail, with Deirdre O'Brien replacing Angela Ahrendts. It explores the impact of iPhone sales on Apple's retail strategy and O'Brien's dual role in HR and retail. The discussion includes speculation on the future of Apple's retail strategy and an analysis of Apple's financial outlook, focusing on iPhone sales and promotions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who replaced Angela Ahrendts as the head of Apple Retail?

Tim Cook

Mark Gurman

Steve Jobs

Deirdre O'Brien

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main challenges faced by Angela Ahrendts during her tenure at Apple Retail?

Increasing the number of Apple stores

Improving online sales

Boosting iPhone sales in physical stores

Reducing employee turnover

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What dual expertise does Deirdre O'Brien bring to her role at Apple?

Marketing and Design

Human Resources and Sales Operations

Finance and Technology

Customer Service and Logistics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected impact of Deirdre O'Brien's appointment on Apple Retail?

A decrease in store openings

An increase in employee satisfaction and iPhone sales

A shift to online-only sales

A focus on reducing product prices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are analysts focusing on for Apple's next quarter?

New product launches

Expansion into new markets

iPhone sales rebound

Partnerships with other tech companies