Airlines Want You to Use Those Frequent-Flyer Miles

Airlines Want You to Use Those Frequent-Flyer Miles

Assessment

Interactive Video

Business, Architecture

University

Hard

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Airlines are encouraging frequent-flyer point usage for domestic travel by offering lower fare amounts and limited-time sales. This strategy aims to increase customer engagement and prevent point hoarding. While domestic travel sees more dynamic pricing, international travel remains challenging for point redemption, especially for luxury flights. Airlines like Delta, United, and American have adopted more flexible pricing, while Southwest and JetBlue tie award tickets to revenue. Despite these changes, international first or business class redemptions remain costly and less available.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one strategy airlines use to encourage frequent-flyer owners to use their miles?

Offering free international flights

Providing lower fare amounts for domestic trips

Increasing the number of partner airlines

Reducing the number of available flights

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do airlines encourage customers to use their miles rather than hoard them?

To increase the value of miles

To reduce the number of flights

To limit international travel

To increase customer engagement and loyalty

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do Southwest and JetBlue differ in their award ticket pricing?

They provide discounts only during holidays

They do not participate in frequent-flyer programs

They tie their award tickets to revenue and prices

They offer fixed prices regardless of demand

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which airlines have become more dynamic in their pricing strategies?

British Airways and Lufthansa

Delta, United, and American

Emirates and Qatar Airways

Southwest and JetBlue

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common challenge for using frequent-flyer miles for international travel?

Frequent changes in airline policies

Limited domestic travel options

High costs for first or business class

Lack of available flights