WWE Co-President on Video Streaming, Content Strategy, Live Events

The transcript discusses WWE's streaming service, focusing on its global reach and the importance of delivering differentiated content to its passionate fan base. Michelle Wilson, WWE Co-President, highlights the company's future plans to minimize churn and maintain value in a competitive OTT market. The conversation also covers the critical role of technology and user experience, with WWE partnering with Bam Tech for backend support. Insights into content strategy reveal a strong preference for in-ring content and WWE Superstar backstories. Lastly, the transcript addresses challenges in live event attendance due to talent injuries.

What is a key strategy WWE uses to justify its subscription fee?

• Increasing advertisement

• Reducing subscription costs

• Providing differentiated content

• Offering free trials

What was a major challenge WWE faced when launching its streaming service?

• Lack of content

• Limited audience

• Absence of a playbook

• High subscription fees

Which company did WWE partner with for its streaming technology?

• Hulu

• Bam Tech

• Amazon

• Netflix

What type of content do WWE fans prefer according to the data collected?

• Animated series

• In-ring content

• Comedies

• Scripted shows

What is one reason for the decline in live event attendance in North America?

• High ticket prices

• Talent injuries

• Poor marketing

• Lack of interest