Zynga's New Games Will Help Drive Growth in Second Half, CEO Says

The video discusses Zynga's strategy in the rapidly growing mobile gaming market, highlighting their focus on live services and free-to-play models. It covers upcoming game releases, including Game of Thrones and Harry Potter titles, and explores the potential of subscription services in gaming. Zynga's growth strategy involves acquisitions and expansion into new markets, with a focus on mobile development teams. The video also predicts strong growth in the gaming industry, driven by technologies like 5G and cross-platform play.

What is the estimated size of the global gaming market mentioned in the video?

• $200 billion

• $140 billion

• $100 billion

• $250 billion

Which new game title did Zynga recently put into testing?

• FarmVille

• Harry Potter

• Cityville

• Game of Thrones

What are the two basic business models in gaming discussed in the video?

• Freemium and Premium

• Subscription and Freemium

• Advertising and Subscription

• Premium and Subscription

What kind of acquisitions is Zynga focusing on for growth?

• New game teams and franchises

• Hardware companies

• Social media platforms

• Streaming services

What technological advancements are expected to drive growth in the gaming industry?

• Artificial Intelligence and Machine Learning

• Blockchain and Cryptocurrency

• 5G and cross-platform play

• Virtual Reality and Augmented Reality