Using Purchasing Power to Inspire Social Change

Jane Marsh, CEO of To the Market, discusses her business strategy focused on connecting ethical producers with consumers. She highlights the importance of transparency in supply chains, especially to meet the expectations of Millennials and Gen Z, who value social and environmental impact. The conversation also covers the empowerment of women in conflict areas through fair wages, leading to positive social outcomes. Jane shares her background in the State Department and the potential of untapped resources in both developing countries and women-owned businesses in developed regions.

Why is it important for businesses to have transparent supply chains according to Jane Marsh?

• To appeal to Millennials and Gen Z values

• To reduce production costs

• To comply with government regulations

• To increase product variety

What is one of the main benefits of paying fair wages to women in conflict areas?

• Reduced production time

• Lower product prices

• Increased company profits

• Higher investments in maternal and child care

What does Jane Marsh compare the transparency of the fashion industry to?

• The transparency of a pizza delivery app

• The transparency of a government agency

• The transparency of a financial institution

• The transparency of a tech startup

What industry did Jane Marsh work in before founding To the Market?

• The fashion industry

• The technology sector

• The agriculture industry

• The State Department

What is considered an untapped resource in the developed world according to Jane Marsh?

• Renewable energy

• Women-owned businesses

• Agricultural land

• Technological innovations