Chinese Social Media Platform YY Still Seeking M&As: CFO

The video discusses a social media app's global reach, revenue growth, and user engagement strategies. It highlights the app's strong presence in China and overseas, with a focus on increasing revenue from international markets. The app's user segments, including live streaming and short video, show high stickiness. Marketing strategies aim to boost user retention and ROI, with a focus on transparent overseas markets. The company plans further acquisitions in video-based social media and is minimally impacted by trade tensions, with a gradual expansion into the US market.

What percentage of the app's users are from outside China?

• 60%

• 50%

• 80%

• 75%

Which segment of the app focuses on short film videos?

• Beagle Chat

• Beagle Live

• Like

• IAM

What is the main reason for the company's high user stickiness?

• Frequent updates

• Strong marketing campaigns

• High-quality content

• User engagement features

Why does the company see higher ROI in overseas marketing compared to China?

• Lower competition

• More transparent advertising platforms

• Higher user base

• Better economic conditions

What is the company's strategy regarding the US market amid trade tensions?

• Shift operations to Europe

• Increase marketing in the US

• Focus on developing countries first

• Avoid the US market