Bloomberg Turnaround: How Tavares Put Peugeot Back in The Race

Carlos Tavares successfully turned around Peugeot Citroen and Opel, focusing on profitability and cultural change. He engaged with unions to support cost-cutting measures, leading to significant improvements. The unions, representing 80% of the workforce, backed strategic and performance plans, contributing to the company's success. Tavares' approach emphasized simplicity and collaboration, resulting in a competitive and profitable PSA Group.

What was a key factor in Carlos Tavares' success in turning around Peugeot Citroen and Opel?

• Introducing new car models

• Integrating French and German production lines

• Increasing working hours

• Reducing the number of employees

How did Tavares initially approach the challenge of aligning the workforce with his vision?

• Through a sophisticated marketing campaign

• By offering financial incentives

• By hiring new management

• With a simplistic recognition of hard work

What was a significant challenge Tavares faced with the unions?

• Expanding the workforce

• Introducing new technology

• Implementing cost-cutting measures

• Negotiating higher wages

How did the unions respond to the company's improved profitability?

• They opposed further strategic plans

• They demanded more benefits

• They called for a strike

• They supported the performance plans

What was Tavares' approach to maintaining the company's competitive edge?

• Continuing to push for high performance

• Focusing on local markets

• Easing off the accelerator pedal

• Reducing production costs