Political Ads On Facebook Will Soon Go Through More Scrutiny

Facebook is enhancing its ad verification process for political and social issue ads. Advertisers will need to provide more detailed information, such as an IRS or Federal Election Commission ID, to confirm their legitimacy. This change aims to prevent misleading information and help users assess the credibility of organizations. However, the effectiveness of these measures depends on user engagement with the provided information.

What was the main reason for Facebook to enhance its ad verification process?

• To increase ad revenue

• To prevent misleading information

• To reduce the number of ads

• To improve user interface

What new information will advertisers need to provide starting in September?

• A list of employees

• An identification number from the IRS or FEC

• A company logo

• A business plan

How will ads from companies with government verification appear on Facebook?

• As anonymous ads

• As sponsored posts

• As confirmed organizations

• As unverified organizations

What is one benefit of the changes to Facebook's ad verification process?

• Increased ad frequency

• Enhanced user trust in ad legitimacy

• Higher advertising costs

• More colorful ads

What is necessary for the additional advertiser information to be useful to Facebook users?

• Users must like the ads

• Users must share the ads

• Users must click on the links

• Users must report the ads