Bugatti CEO Stephan Winkelmann on Electrification, Next Model, IPO plans, Financing

The transcript discusses the Bugatti Chiron Super Sport 300+, its market, and Bugatti's role in the Volkswagen Group. It covers the brand's contributions, the impact of Ferdinand Piech, and the collaboration among luxury brands like Lamborghini and Porsche. The conversation explores the challenges of electrification for hypercars and potential future models for Bugatti, including considerations for accessibility and market positioning. Financing strategies for development, including potential partnerships, are also discussed.

What is the price of the Bugatti Chiron Super Sport 300+?

• €4.5 million

• €5.5 million

• €3.5 million

• €2.5 million

What was Ferdinand Piech's role in Bugatti's history?

• He was a designer for Bugatti.

• He was a competitor of Bugatti.

• He was a customer and supporter of Bugatti.

• He was the CEO of Bugatti.

Which brands are mentioned as part of the Volkswagen Group's luxury segment?

• BMW, Mercedes, Audi

• Ferrari, Maserati, Alfa Romeo

• Tesla, Rivian, Lucid

• Lamborghini, Porsche, Bugatti

What is the main challenge for electrification in the hypercar segment?

• Lack of interest from customers

• High production costs

• Limited range of electric vehicles

• Difficulty in imagining a fully electric hypercar

What is the starting price for Bugatti's base models?

• €3 million

• €2.5 million

• €1 million

• €1.5 million

Why does a Bugatti SUV not make sense according to the discussion?

• It would not align with Bugatti's brand identity.

• It would require a new manufacturing facility.

• It would be too expensive to produce.

• There is no market demand for it.

What financial strategy is Bugatti considering for future projects?

• Reducing production costs

• Increasing car prices

• Partnering with other companies

• Launching an IPO