CLEAN : Luxury market re commits to China: Tiffany CEO

The video discusses the significant sales growth in mainland China, attributing it to industry trends and government efforts. It highlights the unique experience offered by Tiffany's stores, showcasing a wide range of luxury products. The video also emphasizes the role of millennials as the largest group of luxury buyers in China, noting their educated and skeptical nature compared to previous generations.

What was the percentage increase in sales in mainland China last quarter?

• 45%

• 15%

• 25%

• 35%

What factors contributed to the sales growth in mainland China?

• New product launches

• Industry trends and government efforts

• Increased advertising

• Celebrity endorsements

What range of products do the two stores offer?

• Only diamonds

• High jewelry, diamonds, and classic designs

• Only classic designs

• Only high jewelry

What is a shared characteristic of millennial luxury buyers in China?

• They are less educated

• They are more skeptical

• They prefer local brands

• They are less interested in luxury

How do millennial luxury buyers in China differ from previous generations?

• They spend less on luxury

• They are more educated

• They are less skeptical

• They prefer traditional designs