Apple CEO Defends Pulling Hong Kong Mapping App

Apple CEO Defends Pulling Hong Kong Mapping App

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The transcript discusses Apple's removal of the HK map live app from the App Store, which was used by Hong Kong protesters to track police activity. The removal followed criticism from the Communist Party's People's Daily. Apple justified the decision by citing rule violations, while the app's developer disagreed. The controversy highlights the challenges companies face in navigating political sensitivities, as seen with other organizations like the NBA and Blizzard, which have also faced backlash related to Hong Kong protests.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Apple ultimately decide to remove the HK map live app from the App Store?

It was not popular among users.

It was used to track police activity, which led to attacks.

It was not profitable.

It had technical issues.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the response of the app's developer to Apple's decision?

They agreed with Apple's decision.

They decided to remove the app themselves.

They remained neutral.

They disagreed with Apple's decision.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge do companies face when dealing with sensitive political issues like the Hong Kong protests?

Managing employee satisfaction.

Balancing profit and loss.

Increasing market share.

Navigating sensitive political terrain.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What other content on the App Store came under scrutiny related to the Hong Kong protests?

A movie about the protests.

A game supporting the protests.

A song viewed as supportive of the protesters.

A book on Hong Kong history.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Blizzard respond to a gamer's comments supporting the Hong Kong protests?

They supported his comments.

They suspended him and took away his prize money.

They ignored the comments.

They awarded him a prize.