Google Cuts Back on Free Storage While Prodding Users Toward Paid Cloud Subscription

Google Cuts Back on Free Storage While Prodding Users Toward Paid Cloud Subscription

Assessment

Interactive Video

Business

University

Hard

Created by

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The video discusses Gmail's initial offer of 1GB free storage in 2004 and how Google's cloud storage offers have evolved, including changes to Chromebook and Google Drive deals. It highlights Google's strategy to generate recurring revenue through Google One subscriptions, comparing it to Apple's iCloud model. The video also explores user retention challenges and the elasticity of Google's services, emphasizing the difficulty of switching due to data dependency.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial free storage offer by Gmail in 2004?

5 GB

2 GB

1 GB

500 MB

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What change did Google make to the Chromebook cloud storage offer?

Increased to 5 years

Reduced to 6 months

Reduced to 1 year

Increased to 3 years

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much does Google charge per month for 100 GB of storage under Google One?

$1.99

$2.99

$0.99

$3.99

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key benefit for Google in having users subscribe to Google One?

One-time revenue

Reduced server costs

Increased advertisement

Recurring revenue

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might users find it difficult to switch from Google's cloud services?

Lack of alternatives

High switching costs

Integration with other accounts and data

Limited storage options