How Tech in McDonald's Creates Growth

The video discusses the competitive landscape of the restaurant industry, focusing on McDonald's market share and challenges. It highlights McDonald's strategic changes, including management and ownership shifts, and the introduction of new technologies like kiosks and digital menu boards. Despite facing high expectations, McDonald's has shown growth in domestic and global sales, although challenges remain in maintaining this momentum.

Which sector has McDonald's been losing market share in, according to the discussion?

• Pizza

• Hamburger

• Seafood

• Chicken

What is a significant challenge for McDonald's when rolling out new initiatives?

• Limited market presence

• Slow pace due to large size

• High employee turnover

• Lack of resources

What major change did McDonald's undergo around 2015?

• Introduction of a new menu

• Closure of underperforming stores

• Management and ownership change

• Expansion into new countries

What technological advancement has McDonald's introduced in their stores?

• Virtual reality dining

• Automated delivery drones

• Self-service kiosks

• Robotic chefs

What has been the impact of McDonald's recent strategic changes on their growth?

• Increased competition

• Reduction in market share

• Sustained level of growth

• Decline in global sales