McDonalds U.S. Sales Slump Eats Away Profits

McDonalds U.S. Sales Slump Eats Away Profits

Assessment

Interactive Video

Business, Social Studies

University

Hard

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McDonald's reported a 30% drop in profit for the third quarter, with US sales declining for the fourth consecutive quarter. The company faces challenges due to increased pricing and competition from fast-casual restaurants. Internationally, McDonald's struggles with issues in Asia and Russia, though Europe shows some resilience. The CEO acknowledges the difficulties and is working on improvements, but no quick fixes are expected. The stock has declined 4% over the past year.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the decline in McDonald's U.S. sales?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has the pricing strategy impacted McDonald's customer base?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the competitive landscape affected McDonald's performance?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges is McDonald's facing in overseas markets?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of the recent earnings report for McDonald's future?

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