Uber Forecasts Narrower 2019 Loss but Falls Short on Key Metrics

Uber Forecasts Narrower 2019 Loss but Falls Short on Key Metrics

Assessment

Interactive Video

Business

University

Hard

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The video discusses Uber's focus on profitability amidst a slowdown in user growth, comparing it to Lyft's strategies. It highlights cost management efforts, including job cuts and reduced marketing expenses. The market sentiment around Uber's IPO is analyzed, noting negative perceptions despite improving fundamentals. The potential of Uber's all-in-one app strategy is evaluated, considering its impact on customer loyalty and profitability.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key reason for the slowdown in user growth for companies like Uber and Lyft?

Focus on more profitable rides and reduced subsidies

Increased competition from new entrants

Poor customer service

Lack of innovation in their services

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Lyft managed to reduce its sales and marketing expenses?

By reducing the percentage of sales spent on marketing

By launching new promotional campaigns

By cutting down on subsidies

By increasing its user base

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant event that could affect Uber's stock performance?

Launch of a new advertising campaign

Introduction of a new ride-sharing app

Partnership with a major car manufacturer

Lock-up expiration bringing more float to the market

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is Uber considering to enhance customer loyalty?

Focusing solely on ride-sharing services

Offering more discounts and promotions

Integrating multiple services into one app

Expanding into new international markets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What combination of strategies might help Uber achieve profitability?

Reducing workforce and increasing marketing spend

Combining subscriptions, transactional business, and advertising

Focusing on ride-sharing and cutting costs

Expanding into new markets and increasing subsidies