The Winners and Losers of Cyber Monday

The Winners and Losers of Cyber Monday

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses the growth in digital transactions during Black Friday and Cyber Monday, highlighting Amazon's dominance in the e-commerce sector. It explores Amazon's shipping innovations and the competitive pressures from traditional retailers like Walmart and Target. The challenges faced by struggling retailers and the importance of omni-channel strategies are also covered. Finally, the transcript provides a forecast for Apple's performance during the holiday season, focusing on products like AirPods and iPhone 11.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage increase in digital transactions was observed on Black Friday compared to the previous year?

30%

25%

19%

15%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is considered the dominant player in e-commerce according to the discussion?

Walmart

Target

Amazon

eBay

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of Amazon's recent investments discussed in the video?

International expansion

New product lines

One-day shipping

Marketing campaigns

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which traditional retailers are mentioned as catching up to Amazon in the e-commerce space?

Home Depot and Lowe's

Best Buy and Costco

Walmart and Target

Macy's and Nordstrom

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is helping Walmart and Target compete with Amazon?

Increasing advertising

Improving inventory management

Lowering prices

Expanding physical stores

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the 'trifecta' that struggling retailers face according to the discussion?

High employee turnover, low sales, and high operational costs

Low inventory, high demand, and low customer satisfaction

Big boost in sales, high paid search costs, and falling prices

High sales, low profits, and high competition

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which Apple product is highlighted for its strong performance during the holiday season?

MacBook

iPad

AirPods

Apple Watch