Rakuten's Gall Sees Unprecedented Holiday Sales This Year

The video discusses the unique trends in the holiday shopping season, highlighting the impact of a shorter period between Black Friday and Christmas. It notes the rise of aggressive deals from both large marketplaces and direct-to-consumer brands like Rathis and Chewy. The video also compares ecommerce and retail store shopping, emphasizing the significance of Cyber Monday over Black Friday. It explores changes in consumer spending patterns due to the condensed shopping season and concludes with a focus on last-minute shopping trends, including buy online, pick up in store options, and expedited shipping services.

What is a notable change in the holiday shopping season this year?

• More weeks between Black Friday and Christmas

• Fewer deals from retailers

• One less week between Black Friday and Christmas

• Decrease in direct-to-consumer brands

Which day saw more online shopping activity than Black Friday this year?

• New Year's Day

• Thanksgiving

• Cyber Monday

• Christmas Eve

How has the shortened time between Black Friday and Christmas affected consumer behavior?

• Altered consumer spending patterns

• Increased spending on Thanksgiving

• Decreased online shopping

• No change in spending patterns

What trend is observed as the holiday season progresses?

• Shift towards buying online and picking up in-store

• More shopping on New Year's Day

• Less interest in fast shipping

• Decrease in in-store shopping

Which type of retailers are gaining popularity due to fast shipping options?

• Farmers' markets

• Retailers like Amazon

• Second-hand stores

• Local boutiques