Daimler CEO Kaellenius on Virus Threat, Cost Cutting, Vision for Future

The transcript covers Daimler's market success, particularly in China, and their response to the coronavirus outbreak. It discusses the company's focus on profitability and cost management, aiming to improve margins through cost efficiency. The core business of Mercedes-Benz cars and trucks is highlighted, with no current plans for diversification. The shift towards electric vehicles is emphasized, along with the challenges of infrastructure development. Daimler is committed to CO2 neutral mobility and is investing in charging solutions for customers and employees.

What strategy did Daimler implement in response to the coronavirus outbreak in China?

• They shifted focus to the US market.

• They increased production to meet demand.

• They closed all operations indefinitely.

• They extended the Chinese New Year's holidays by a week.

What is Daimler's approach to improving margins?

• Reducing both variable and fixed costs.

• Increasing sales volume at any cost.

• Focusing solely on premium pricing.

• Expanding into new markets aggressively.

How does Daimler view its truck business in relation to its core operations?

• As a non-essential segment.

• As equally important as the car business.

• As a potential spin-off opportunity.

• As a secondary focus after vans.

What is Daimler's commitment towards future mobility?

• Focusing on hybrid vehicles only.

• Reducing investment in electric vehicles.

• Expanding diesel vehicle production.

• Achieving CO2 neutral mobility.

What challenge does Daimler face in Europe regarding electric vehicles?

• Lack of interest in electric cars.

• Unavailability of high-speed chargers.

• High cost of electric vehicles.

• Competition from Asian manufacturers.