Focus on Staff And Business Partners Is Number One Concern For Coronavirus, Says A2 Milk CEO

Focus on Staff And Business Partners Is Number One Concern For Coronavirus, Says A2 Milk CEO

Assessment

Interactive Video

Business

University

Hard

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The video discusses the spread of risk beyond China and the contingency measures businesses are considering. It highlights the importance of staff safety and market focus, particularly in China, Australia, and the US. The company is prepared for potential escalation and plans to maintain its marketing strategy. The evolving e-commerce regulations in China and the impact of the coronavirus are also addressed, with a focus on adapting to distribution changes and increased activity in certain channels.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of the business in response to the risk spreading outside China?

Reducing sales in China

Expanding into new markets

Ensuring the safety of staff and business partners

Increasing production in the US

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company plan to handle its marketing spend in the face of potential risks?

Focus solely on digital marketing

Increase marketing spend in the first half

Completely halt marketing activities

Maintain a strong marketing commitment with potential for increased spend

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major concern for the company regarding China's market regulations?

Currency fluctuations

Changes in e-commerce regulations

New labor laws

Increased tariffs on imports

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the company's China label sales performed recently?

Sales have remained stable

Sales have decreased

Sales have doubled

Sales have tripled

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What impact has the coronavirus had on the company's distribution channels?

Complete shutdown of distribution channels

Increased activity in resellers and Daigo channels

Decreased activity in all channels

No impact on distribution