The Worst Is Behind Us, Says Accor CEO

The Worst Is Behind Us, Says Accor CEO

Assessment

Interactive Video

Business, Life Skills

University

Hard

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The transcript discusses the challenges faced by the hotel industry, including financial losses and job cuts, while highlighting the gradual recovery and optimism for the future. It explores the realistic expectations for RevPAR recovery by 2022 and the shift towards domestic leisure business. The discussion also covers adapting to new business models, such as offering hotel spaces for remote work, and the global implementation of these strategies. The focus is on overcoming market challenges and transforming the company to be more agile and efficient.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the financial impact on the hotel industry as discussed in the first section?

A net loss of €500 million

No significant financial impact

A net loss of €1.51 billion

A net profit of €1.51 billion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected timeline for RevPAR to return to 2019 levels?

By 2022

By the end of 2021

By 2023

By 2025

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is the hotel industry planning to adapt to the decline in business travel?

By reducing staff

By closing more hotels

By targeting domestic leisure travelers

By increasing room rates

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What innovative strategy is being implemented to generate new revenue streams?

Reducing room service options

Building new hotels

Converting rooms into office spaces

Offering free Wi-Fi

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which locations is the strategy of converting rooms into office spaces being tested?

New York and Los Angeles

London and Paris

San Paulo and Rio

Tokyo and Seoul

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's approach to restoring the company?

Increasing marketing budget

Hiring more staff

Focusing on operational efficiency

Expanding rapidly

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's view on potential acquisitions in the hotel industry?

They are not considered

They are considered in Europe and Asia Pacific

They are only considered in Asia

They are considered only in the US