Smucker Seeing Pandemic-Fueled Demand Increase, CEO Says

The video discusses consumer behavior changes during the pandemic, focusing on increased home consumption of products like coffee and peanut butter. It highlights the importance of a strong supply chain and effective marketing to retain new consumers. The impact of COVID-19 on sales is analyzed, showing a shift in consumer habits and brand rediscovery. The video also covers pricing strategies in the competitive pet food market and the company's international business focus, particularly in Canada, where baking trends are on the rise.

What are two key strategies mentioned to retain new coffee consumers?

• Collaborating with coffee shops

• Expanding product lines and flavors

• Ensuring a strong supply chain and effective marketing

• Offering discounts and promotions

Why are consumers rediscovering brands like Jif peanut butter during the pandemic?

• As a result of forming new habits at home

• Because of price reductions

• Because of the convenience of online shopping

• Due to new advertising campaigns

What factor has led to a price increase in peanut butter?

• New packaging requirements

• Higher transportation costs

• Quality issues with the peanut crop

• Increased demand

What is the main reason for the surge in pet snacks consumption?

• New flavors and varieties

• More opportunities to treat pets at home

• Increased pet ownership

• Lower prices

How has the company's international footprint changed over the years?

• It has shrunk

• It has remained the same

• It has expanded significantly

• It has shifted focus to Asia

What is a significant trend observed in the Canadian market?

• A shift towards ready-to-eat meals

• A decline in baking product sales

• A rise in scratch baking

• Increased demand for imported goods

What is the primary focus of the company's Canadian business?

• Frozen foods

• Coffee products

• Baking products

• Pet food products