China's Luckin Coffee Raises $561 Million in U.S. IPO

China's Luckin Coffee Raises $561 Million in U.S. IPO

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses a company's strategy to compete with Starbucks by leveraging technology and cost-saving measures in China. It highlights the under-penetrated coffee market in China and the potential for growth. The company focuses on convenience and affordability to drive mass market consumption. Despite potential challenges like the China-U.S. trade war and economic slowdown, the company remains optimistic about its model's resilience and ability to attract customers.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's strategy to reduce costs and offer affordable coffee?

Using large locations and high rental spaces

Focusing on technology and small locations

Reducing the quality of coffee

Increasing the price of coffee

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company view the coffee market in China?

Declining in demand

Dominated by local players

Underpenetrated with growth potential

Saturated and highly competitive

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role has Starbucks played in the Chinese coffee market?

Focusing only on high-end consumers

Monopolizing the market

Educating the market and increasing consumption

Decreasing coffee consumption

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company plan to handle potential challenges from the China-U.S. trade war?

By exiting the Chinese market

By reducing their product range

By focusing on executing their model

By increasing prices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What additional products does the company offer besides coffee?

Juice and lunch items

Tea and pastries

Only coffee

Soft drinks and snacks