Coffee Box CEO Plans To Compete With Starbucks Utilizing Delivery

The video discusses a coffee business's growth, comparing its sales and costs to Starbucks. It highlights the company's unique delivery service strategy, which differentiates it from Starbucks' location-based model. The CEO views the Starbucks-Alibaba partnership as beneficial for market expansion. Despite potential trade tensions, the CEO believes in an open market. The business reached breakeven at 100 stores in 2017 and aims for profitability with 600 stores in 2018. Fundraising efforts are underway to support expansion and achieve unicorn status.

What was the target number of stores the company aimed to have in the top four first-tier cities by the end of 2018?

• 500 stores

• 400 stores

• 600 stores

• 700 stores

What was the company's initial strategy to test the market for coffee delivery?

• Opening new stores

• Delivering Starbucks coffee

• Offering discounts

• Partnering with local cafes

How does the company differentiate itself from Starbucks in the eyes of Chinese consumers?

• By having more locations

• By providing premium coffee

• By focusing on delivery service

• By offering lower prices

What is the company's perspective on the potential boycott of Starbucks due to trade tensions?

• It would be a short-term gain

• It would harm their business

• It would have no impact

• It would be a long-term benefit

When did the company expect to break even with 600 stores?

• 2017

• 2019

• 2016

• 2018