Dunkin' Donuts to Open 1,400 Stores in China

Dunkin' Donuts has faced challenges in the Chinese market since its initial entry in the 1990s, primarily due to local taste preferences. Despite closing its branches in 2000, the company made a second attempt in 2008, adapting its products to suit local tastes. However, by 2013, many stores were closed again. Recently, Dunkin' Donuts has partnered with Jollibee to re-enter the market, hoping to leverage Jollibee's local expertise and the growing demand for coffee and Western-style fast food in China.

What was the main reason for Dunkin' Donuts' closure of its branches in China in 2000?

• Lack of market demand for sweet pastries

• High operational costs

• Government regulations

• Competition from local brands

In 2008, what strategy did Dunkin' Donuts plan to implement to adapt to the Chinese market?

• Collaborate with local brands

• Reduce sugar content in pastries

• Introduce more savory items

• Increase the number of stores

What significant event happened to Dunkin' Donuts in China in 2013?

• They partnered with a local brand

• They launched a new product line

• They closed 40 stores

• They opened 100 new stores

Which Western brands helped pave the way for coffee culture in China?

• Burger King and Subway

• KFC and Pizza Hut

• Taco Bell and Wendy's

• Starbucks and McDonald's

Who is Dunkin' Donuts partnering with for their new expansion in China?

• Jollibee

• Starbucks

• McDonald's

• KFC