Dunkin' Donuts to Open 1,400 Stores in China

Dunkin' Donuts to Open 1,400 Stores in China

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Business

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Dunkin' Donuts has faced challenges in the Chinese market since its initial entry in the 1990s, primarily due to local taste preferences. Despite closing its branches in 2000, the company made a second attempt in 2008, adapting its products to suit local tastes. However, by 2013, many stores were closed again. Recently, Dunkin' Donuts has partnered with Jollibee to re-enter the market, hoping to leverage Jollibee's local expertise and the growing demand for coffee and Western-style fast food in China.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role did Starbucks and McDonald's play in Dunkin' Donuts' strategy for entering the Chinese market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Dunkin' Donuts' partnership with Jollibee for their expansion in China?

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