Dunkin' CEO Sees Lack of Labor as Biggest Problem

Dunkin' CEO Sees Lack of Labor as Biggest Problem

Assessment

Interactive Video

Business

University

Hard

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The video discusses Dunkin' Donuts' brand testing and modernization efforts, focusing on improving store efficiency and employee satisfaction. The company is optimistic about growth, with plans to double its footprint in the next 20 years. However, labor market challenges, particularly in regions like Massachusetts, Maine, and New Hampshire, pose significant issues for franchisees. Dunkin' is working on creative solutions to address labor shortages, including recruiting from Puerto Rico.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Dunkin' Donuts currently testing in select stores?

A new type of coffee

A new store layout

A new name

A new donut flavor

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major focus of Dunkin' Donuts' new blueprint for growth?

Reducing coffee prices

Modernizing stores for efficiency

Expanding internationally

Introducing new breakfast items

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What reassurance is given about the 'Donuts' part of the brand name?

It is being tested for removal

It is not going away anytime soon

It will be changed to 'Pastries'

It will be replaced soon

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main labor market challenge faced by Dunkin' Donuts?

High employee turnover

Lack of skilled workers

Increasing wage demands

Shortage of labor

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are some Dunkin' Donuts franchisees addressing the labor shortage?

Hiring more part-time workers

Automating store operations

Recruiting employees from Puerto Rico

Offering higher wages