Dunkin’ Donuts Rebrands to Dunkin'

Dunkin’ Donuts Rebrands to Dunkin'

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Nike's Kaepernick campaign, highlighting the company's pride and increased engagement. It also covers Bill Cosby's sentencing, marking a significant moment in the Me Too era. Lastly, it explores Dunkin' Donuts' rebranding to 'Dunkin' as part of a modernization strategy.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main focus of Nike's ad campaign discussed in the video?

A collaboration with a famous designer

The anniversary of the 'Just Do It' campaign

The launch of a new shoe line

A new sports event sponsorship

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of Bill Cosby's trial as mentioned in the video?

He was sentenced to community service

He was fined but not imprisoned

He was acquitted of all charges

He was sentenced to three to ten years in prison

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many women accused Bill Cosby of misconduct over the years?

More than 60

Less than 10

Exactly 50

Around 30

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What change is Dunkin' Donuts planning as part of its rebranding strategy?

Offering a new line of pastries

Introducing a new coffee blend

Changing its name to just 'Dunkin'

Opening more stores internationally

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of Dunkin's rebranding according to the video?

To reduce operational costs

To modernize and expand its product range

To compete with local bakeries

To focus solely on donuts