Dunkin' CEO Sees Restaurant Industry Improving in 2017

The video discusses the restaurant industry's current trends, focusing on the fast-growing coffee segment and economic improvements. It addresses franchisee challenges, including coffee prices and smart pricing strategies. The discussion also covers political risks, brand identity, labor shortages, and minimum wage impacts. The video highlights Dunkin's support for free trade and international expansion, particularly in Asia. Finally, it explores sports partnerships as a marketing strategy to enhance customer engagement and drive sales.

What segment of the restaurant industry is identified as the fastest growing?

• Lunch

• Dinner

• Breakfast

• Desserts

How does Dunkin' plan to handle the potential rise in coffee prices?

• By implementing smart pricing strategies

• By increasing prices significantly

• By reducing coffee quality

• By absorbing the costs

What is Dunkin's approach to dealing with political challenges?

• Avoiding all political discussions

• Publicly supporting political candidates

• Engaging directly with political leaders

• Working through franchisees and advocating for small business policies

What is one of the benefits Dunkin' sees in increasing the minimum wage?

• It simplifies payroll management

• It reduces operational costs

• It accelerates economic growth

• It decreases employee turnover

What is Dunkin's stance on free trade?

• They have no official stance

• They oppose it

• They support it

• They are neutral

Which sports league did Dunkin' recently partner with?

• MLB

• NHL

• NFL

• NBA

What strategy does Dunkin' use to engage customers through sports partnerships?

• Offering free merchandise

• Providing discounted coffee after team wins

• Hosting sports events

• Sponsoring sports teams