illycaffe Chairman Says Low Coffee Prices Create 'A Lot of Anxiety'

The video discusses the impact of low coffee prices on businesses, highlighting the benefits of direct trade in mitigating market volatility. It explores trade disruptions and the disconnect between coffee prices and market fundamentals. The company focuses on growth through market expansion and new product launches, while addressing industry consolidation. Climate change is a major concern, with efforts to make coffee farming resilient and sustainable.

How does the coffee market's dependency on other commodities affect pricing?

What strategies are companies employing to increase the value of coffee?

What role does quality differentiation play in the coffee market?