Cold Coffee Craze Hits the U.S.

The video discusses the growth potential of the cold coffee market, highlighting partnerships like Starbucks and Pepsi. It explores market challenges, such as distribution and retailer relationships, and anticipates consolidation. The impact of FDA regulations on sugar content is considered, alongside consumer trends favoring health-conscious choices. The future of major beverage companies like Coke, Pepsi, and Dr Pepper is examined, with a focus on their strategies in both carbonated and non-carbonated sectors.

Discuss the impact of new FDA regulations on beverage companies.

What challenges do companies face in the carbonated beverage market?