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Dunkin' Brands CEO: Opportunity in Iced Coffee Is Growing

Dunkin' Brands CEO: Opportunity in Iced Coffee Is Growing

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the company's new strategy focusing on the US market as a 'beverage to go' company, highlighting the success of cold brew coffee. It also covers international expansion, particularly in South Africa, and competition with brands like Krispy Kreme. The evolution of coffee products, including espresso and iced coffee, is explored, emphasizing millennial preferences. Lastly, it addresses trends in ice cream and donut sales, noting a turnaround in Baskin-Robbins' performance.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new strategy has the company adopted in the last year?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to compete in international markets?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors have influenced the company's shift towards espresso and iced coffee?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the current status of Baskin-Robbins in terms of sales performance?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key products that the company believes will drive future growth?

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OFF

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