How to Communicate with Customers: Crash Course Entrepreneurship

The video discusses the importance of communication in business, emphasizing the need for effective channels to create awareness and engage customers. It explores direct and indirect communication methods, highlighting examples like REI and the role of influencers. The video also provides guidance on selecting the right channels for new businesses, using a case study of Brian's eco-friendly straws.

Why is it crucial for a business to ensure people are aware of its existence?

• To improve internal communication

• To reduce production costs

• To ensure people can purchase its products

• To increase the number of employees

What is the most expensive type of business communication?

• Acquiring new customers

• Growing existing customers

• Retaining existing customers

• Internal communication

Which of the following is an example of a direct communication channel?

• A product review on Amazon

• A billboard advertisement

• A mention in a podcast

• A feature in a magazine

How can indirect channels be beneficial for businesses?

• They limit the reach to a local audience

• They help reduce expenses by using existing infrastructure

• They allow businesses to control the message completely

• They ensure only positive feedback is received

What role do influencers play in modern marketing?

• They provide customer service

• They manage the company's social media accounts

• They help widen the reach of marketing messages

• They create new products for companies

What should new businesses focus on when selecting communication channels?

• Choosing the cheapest channels available

• Using as many channels as possible

• Targeting channels where their audience is present

• Avoiding digital channels

Which of the following is NOT a recommended starting point for crafting marketing messages?

• Using complex business jargon

• Delighting customers with originality

• Being clear and concise

• Using familiar language