Using Snapchat to Reach Millennials with Video Content

The video discusses the surprising fact that Snapchat delivers more video content than YouTube, despite YouTube being the second largest search engine. It highlights the role of autoplay features in Snapchat's success and suggests that marketers aiming to reach millennials should leverage Snapchat. The video advises adapting existing YouTube content for Snapchat to engage this audience effectively.

Which platform is surprisingly delivering more video content than YouTube?

• Instagram

• TikTok

• Facebook

• Snapchat

What feature of Snapchat contributes to its higher video consumption compared to YouTube?

• Longer video duration

• Autoplay feature

• More diverse content

• Higher video quality

How does YouTube's video access differ from Snapchat's?

• YouTube videos are live-streamed

• YouTube videos are shorter

• YouTube requires searching for videos

• YouTube has more ads

Why should marketers consider using Snapchat to reach millennials?

• Snapchat allows longer videos

• Snapchat is popular among millennials

• Snapchat is more cost-effective

• Snapchat has better analytics

What should marketers do with their existing YouTube content to engage Snapchat users?

• Use it for Instagram instead

• Repurpose and adapt it for Snapchat

• Create new content from scratch

• Directly upload it to Snapchat