Calm Gets Backing Boost Amid Pandemic Stress

The video discusses the increased usage of the Calm app due to global stress, highlighting a rise in downloads and engagement. It covers new features like Wisdom content and Calm for work, and details marketing strategies, including creative campaigns. The focus remains on subscription revenue, with some free content available. Future plans include celebrity endorsements and expanding kids' content.

What has been a significant factor in the increased usage of the Calm app this year?

• New celebrity endorsements

• Global stress and anxiety

• Partnerships with tech companies

• Introduction of kids' content

What is the new content pillar introduced by Calm?

• Mindfulness

• Wisdom

• Relaxation

• Focus

How is Calm expanding its reach to corporate environments?

• By partnering with meditation centers

• By offering free subscriptions to all users

• Through Calm for Work initiatives

• By creating a new app for businesses

Which creative marketing strategy did Calm use during election nights?

• Launched a new podcast series

• Hosted live meditation sessions

• Sponsored news channels like CNN

• Sponsored social media influencers

What future content area is Calm planning to expand into?

• Travel relaxation

• Sports meditation

• Kids' content

• Cooking meditation