TikTok, Instagram, Snapchat -- and the rise of bite-sized content | Qiuqing Tai

Short videos have become a global phenomenon, with over 1.5 billion people watching them regularly. These videos, often under 60 seconds, are reshaping social media by promoting authenticity and creativity. They are used for personal tips, business growth, and education. Platforms like TikTok and Douyin have shown significant economic and social impacts, including job creation and cultural engagement. Short videos are also transforming recruitment and learning, offering new ways to connect with audiences and democratize education.

What is a key characteristic of short videos that makes them appealing to a wide audience?

• They are lengthy and detailed.

• They invite imperfection and authenticity.

• They are only available on Instagram.

• They are always professionally edited.

How much revenue did short videos generate in goods and services in 2019?

• 120 billion USD

• 95 billion USD

• 50 billion USD

• 200 billion USD

Which museum used short videos to attract a younger audience during the COVID-19 pandemic?

• The Uffizi Gallery

• The British Museum

• The Metropolitan Museum of Art

• The Louvre

What was the outcome of Douyin's initiative to help farmers in Sichuan province?

• Sold 50,000 kilograms of plums

• Sold 300,000 kilograms of plums

• Sold 200,000 kilograms of plums

• Sold 120,000 kilograms of plums

What innovative recruitment method did McDonald's use in Australia?

• Live auditions on TikTok

• Snaplications via Snapchat

• Email applications

• Video interviews on Instagram

What was the primary goal of TikTok's campaign in India before it was banned?

• To collaborate with celebrities

• To increase app downloads

• To democratize learning

• To promote entertainment content

What is a top benefit of short video platforms according to global users?

• Chatting with friends

• Discovering new interests

• Watching movies

• Shopping online