Black in Focus: Jerri DeVard and Kevin Warren, BECA

The video features a discussion with Jerry Devard and Kevin Warren about the Black Executive CMO Alliance (BECA). They discuss the formation, mission, and objectives of BECA, emphasizing collaboration, mentoring, and elevating the marketing profession. The conversation highlights the role of marketing in business, the importance of data analytics, and the challenges faced by marketers. Advice is given to aspiring marketers to be bold and take risks. The video concludes with future plans for BECA and the importance of diversity in marketing.

Who are the two guests introduced in the video?

• Jerry Devard and Kevin Warren

• Kevin Warren and Karen Tool

• Jerry Devard and a UPS executive

• Jerry Devard and Karen Tool

What is one of the main objectives of the Black Executive CMO Alliance?

• To increase sales for UPS

• To compete with Amazon and Netflix

• To create new marketing campaigns

• To share, learn, elevate, and pay it forward

According to Kevin Warren, what is a key aspect of marketing?

• Relying only on traditional advertising

• Ignoring customer feedback

• Being the voice and ears of the company

• Focusing solely on creative ideas

What shift did Kevin Warren emphasize in marketing strategy?

• From customer service to product development

• From outputs to outcomes

• From digital to print media

• From local to global campaigns

What challenge is highlighted in the marketing field?

• Relying solely on instincts

• Ignoring global trends

• Focusing only on data

• Balancing short-term and long-term strategies

How does data help marketers according to the discussion?

• By focusing only on short-term gains

• By supporting instinctive decisions

• By replacing all creative processes

• By eliminating the need for customer feedback

What advice is given to young marketing professionals?

• To focus only on local markets

• To avoid digital marketing

• To be bolder and take more risks

• To follow traditional methods

What is emphasized as important for career growth in marketing?

• Being bold and betting on oneself

• Sticking to one company

• Focusing only on data

• Avoiding risks

What is the 'art of the possible' referring to in the discussion?

• The limitations of marketing

• The potential within oneself

• The challenges of global campaigns

• The need for more data

What role does the Black Executive CMO Alliance aim to play for young professionals?

• To limit their career options

• To be a source of inspiration and guidance

• To provide financial support

• To focus only on senior executives