SIGNA Sports United Plans To Expand In U.S., Says CEO

The video discusses the decision to list on the NYSE due to US expansion plans, particularly in tennis and cycling. The pandemic has increased sports participation, with millions more engaging in activities. The company distributes sports merchandise and hosts events like the Tour de France. Customers tend to make high-value purchases, and retention is strong due to specialized offerings. The role of SPACs in public listings and investor relations is also explored, highlighting partnerships with notable figures like Ron Burkle.

Why did the company choose the New York Stock Exchange for its listing?

• To avoid US regulations

• To expand into the European market

• To leverage the SPAC route for acquisitions

• To focus on the Asian market

How did the pandemic affect sports participation according to the transcript?

• Decreased interest in outdoor activities

• Increased participation in sports

• No change in sports engagement

• Shift towards indoor sports only

What is the company's role in the Tour de France?

• Organizer of the cycling event

• Provider of cycling equipment

• Distributor of merchandise in France

• Official sponsor of the event

What is the average order value on the company's website?

• Above 120 U.S. dollars

• Exactly 100 U.S. dollars

• Between 50 and 100 U.S. dollars

• Below 50 U.S. dollars

How does the company view the role of SPACs in attracting investors?

• As one of many tools for going public

• As a critical factor for success

• As an outdated method

• As the only way to attract investors