Twitter Advertising 'Firing On All Cylinders' in Q2: CFO Segal

Twitter Advertising 'Firing On All Cylinders' in Q2: CFO Segal

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses Twitter's growth post-COVID, highlighting an 11% audience increase. It addresses the impact of Apple's tracking changes on the ad industry, noting Twitter's unique approach. The potential role of Bitcoin and decentralization in Twitter's future is explored, alongside the introduction of subscription services like Twitter Blue. The transcript also covers Twitter Spaces as a new engagement tool and the importance of building smaller communities for user comfort.

Read more

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage growth in Twitter's audience year over year during the pandemic?

20%

5%

11%

15%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Apple's ad tracking prompt affected Twitter's advertising strategy?

It has significantly reduced ad revenue.

It has had no impact at all.

It has led to a complete overhaul of Twitter's ad strategy.

It presents new opportunities for different advertising approaches.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Twitter's advertising is focused on brand advertising?

50%

70%

95%

85%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential future use of Bitcoin on Twitter?

Buying Twitter stock

Tipping users and paying for subscriptions

Purchasing Twitter merchandise

Paying for ad-free browsing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current main revenue driver for Twitter?

Subscription services

Cryptocurrency transactions

Advertising

Merchandise sales

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Twitter Spaces primarily used for?

Live audio chats

Video streaming

Text messaging

Sharing images

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of building smaller communities on Twitter?

To compete with other social media platforms

To reduce server load

To make users feel more comfortable sharing thoughts

To increase advertising revenue