Twitter Advertising 'Firing On All Cylinders' in Q2: CFO Segal

The transcript discusses Twitter's growth post-COVID, highlighting an 11% audience increase. It addresses the impact of Apple's tracking changes on the ad industry, noting Twitter's unique approach. The potential role of Bitcoin and decentralization in Twitter's future is explored, alongside the introduction of subscription services like Twitter Blue. The transcript also covers Twitter Spaces as a new engagement tool and the importance of building smaller communities for user comfort.

What was the percentage growth in Twitter's audience year over year during the pandemic?

• 20%

• 5%

• 11%

• 15%

How has Apple's ad tracking prompt affected Twitter's advertising strategy?

• It has significantly reduced ad revenue.

• It has had no impact at all.

• It has led to a complete overhaul of Twitter's ad strategy.

• It presents new opportunities for different advertising approaches.

What percentage of Twitter's advertising is focused on brand advertising?

• 50%

• 70%

• 95%

• 85%

What is a potential future use of Bitcoin on Twitter?

• Buying Twitter stock

• Tipping users and paying for subscriptions

• Purchasing Twitter merchandise

• Paying for ad-free browsing

What is the current main revenue driver for Twitter?

• Subscription services

• Cryptocurrency transactions

• Advertising

• Merchandise sales

What is Twitter Spaces primarily used for?

• Live audio chats

• Video streaming

• Text messaging

• Sharing images

What is the purpose of building smaller communities on Twitter?

• To compete with other social media platforms

• To reduce server load

• To make users feel more comfortable sharing thoughts

• To increase advertising revenue