How Partnering With TikTok Benefits Shopify

Shopify is launching a new in-app shopping experience on TikTok, expanding its reach in social commerce. This partnership aligns with Shopify's vision of retail everywhere, allowing consumers to shop where they spend their time. Social commerce has seen significant growth, with TikTok playing a major role. Shopify's model democratizes retail, enabling creators to monetize through product sales. Despite challenges as consumers return to physical stores, Shopify remains a key player, offering channel-agnostic solutions and supporting entrepreneurs.

What is the main reason Shopify's partnership with TikTok makes sense?

• TikTok offers the best advertising rates.

• TikTok is the most popular social media platform.

• Shopify views the future of retail as being consumer choice-driven.

• Shopify wants to focus only on online retail.

How much did Shopify's social commerce channels grow from February 2020 to February 2021?

• 76%

• 100%

• 50%

• 25%

What is a significant feature of TikTok shopping for merchants?

• Tagging products organically in TikTok.

• Discounted advertising rates.

• Exclusive access to TikTok's user data.

• Ability to create long-form videos.

What is one of the benefits of Shopify's retail model?

• It requires millions of followers to succeed.

• It democratizes retail, allowing smaller creators to thrive.

• It focuses only on celebrity endorsements.

• It limits sales to physical stores.

Which of the following is NOT a big name using Shopify?

• Bill Gates

• Justin Bieber

• Kylie Jenner

• Taylor Swift

What is Shopify's approach to selling channels?

• It focuses only on online stores.

• It is channel agnostic, supporting various platforms.

• It only supports physical retail.

• It prioritizes Instagram over other platforms.

If Shopify were a retailer, where would it rank in size in America?

• Fourth, after eBay.

• First, ahead of Amazon.

• Second, after Amazon.

• Third, after Walmart.