MLS Commissioner on Streaming Deals: Sun Valley

The transcript discusses the partnership between Major League Soccer (MLS) and Apple, highlighting Apple's role as an ideal partner due to its innovative and global reach. The strategy involves a mix of linear TV and Apple TV+ to expand MLS's global audience. The discussion covers player signings, investment in stadiums, and content delivery. The impact of the World Cup on MLS growth is explored, along with the league's valuation and future opportunities. The focus is on expanding MLS's global presence and leveraging intellectual property.

Why did MLS choose Apple as a partner for streaming?

• Apple is known for its innovative and ambitious approach.

• Apple is the only company interested in sports streaming.

• Apple offered the highest financial bid.

• Apple has a large existing sports fan base.

What is a key benefit of the MLS-Apple deal for Apple?

• Expanding its live sports streaming experience.

• Entering the European market.

• Reducing its subscription prices.

• Increasing its hardware sales.

How does the MLS-Apple partnership aim to expand MLS's global reach?

• By signing international players and using a global platform.

• By offering free streaming worldwide.

• By signing more local players.

• By reducing ticket prices for international fans.

What has been a significant investment focus for MLS in North America?

• Building new stadiums dedicated to soccer.

• Reducing player salaries.

• Increasing ticket prices.

• Expanding into other sports.

How does the World Cup influence MLS?

• It has no impact on MLS.

• It leads to a decrease in player transfers.

• It boosts interest and energy in MLS.

• It decreases interest in local leagues.

What is a perceived issue with the valuation of MLS clubs?

• They are overvalued compared to European clubs.

• They are undervalued despite growth opportunities.

• They are not valued at all.

• They are valued correctly.

What future opportunities are highlighted for MLS?

• Exploiting intellectual property and expanding partnerships.

• Focusing solely on local markets.

• Reducing the number of teams.

• Eliminating international player signings.