Snap Shares Jump After Job Cut Announcement

Snap Shares Jump After Job Cut Announcement

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the competitive landscape of social media and digital advertising, focusing on companies like Snapchat and Meta. Snapchat's recent growth and market strategies are highlighted, including cost-cutting measures and a focus on core business. The video also explores the dynamics of the advertising market, with Meta, Amazon, and Google as key players. Despite challenges, digital advertising remains a growth market, with Meta leading in direct response ads.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the growth trend for Snapchat in August compared to July?

August showed a decline compared to July.

August had mid-teens growth while July was flat.

Both months showed similar growth.

July had higher growth than August.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Snapchat's market cap compare to Meta's?

Snapchat's market cap is larger than Meta's.

Snapchat's market cap is about the same as Meta's.

Snapchat's market cap is twice as large as Meta's.

Snapchat's market cap is significantly smaller than Meta's.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic move is Snapchat making to improve its margins?

Increasing investment in hardware.

Expanding into new markets.

Divesting from non-core assets.

Hiring more talent.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is considered a potential new entrant in the digital advertising space?

Netflix

Apple

Microsoft

Spotify

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected growth rate for companies in the digital ad environment?

5-8%

10-12%

20-25%

12-15%