Microsoft Tried to Sell Bing to Apple Around 2020

Microsoft Tried to Sell Bing to Apple Around 2020

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses Apple's past exploratory talks with Microsoft to acquire Bing as the default iPhone search engine, which never advanced. It highlights the ongoing DOJ trial against Google for search dominance and Apple's lucrative deal with Google. Eddie Q's testimony emphasized Google's superior product. The discussion also touches on AI's growing relevance in the search market and Apple's strategic considerations.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the nature of the talks between Apple and Microsoft regarding Bing?

They were public announcements.

They were advanced negotiations.

They were finalized agreements.

They were exploratory discussions.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much does Google reportedly pay Apple annually to keep its search engine as the default on Apple devices?

$1 to $3 billion

$11 to $15 billion

$4 to $7 billion

$8 to $10 billion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Eddie Q, why does Apple use Google as the default search engine?

Because of a legal obligation.

Because of a personal preference.

Because it's the best product.

Because it's the cheapest option.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current market share of Bing in the search market?

10%

20%

30%

40%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been Apple's approach to AI in the context of this discussion?

They have acquired multiple AI startups.

They have launched a consumer-facing AI tool.

They have remained quiet on AI developments.

They have partnered with Google on AI.