
Digital Performance Marketing
Interactive Video
•
Business
•
9th - 10th Grade
•
Practice Problem
•
Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of digital performance marketing?
Television commercials
Traditional advertising
Digital advertising
Print media
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the performance marketing funnel, what does the top focus on?
Volume
Value
Customer loyalty
Brand recognition
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which metric measures the cost per thousand views or impressions?
PPC
CLV
CPA
CPM
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does PPC stand for in performance marketing?
Pay Per Click
Pay Per Conversion
Pay Per Impression
Pay Per Lead
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which metric is used to measure the total income a business can expect from a customer over time?
CPM
CLV
PPL
CPA
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first golden tip for succeeding in performance marketing?
Identify the path to conversion
Focus solely on paid advertising
Ignore organic channels
Increase advertising budget
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to integrate organic channels with paid advertising?
To eliminate the need for paid ads
To focus only on SEO
To improve both organic and paid performance
To reduce advertising costs
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