Digital Performance Marketing

The video tutorial covers digital performance marketing, focusing on optimizing digital advertising to maximize ROI. It explains the performance marketing funnel, which tracks consumer journeys from awareness to conversion, emphasizing volume and value. Key metrics like CPM, PPC, PPL, CPA, and CLV are discussed, highlighting their roles in measuring success. The tutorial concludes with tips for building a performance funnel and integrating organic channels to enhance marketing strategies.

What is the primary focus of digital performance marketing?

• Television commercials

• Traditional advertising

• Digital advertising

• Print media

In the performance marketing funnel, what does the top focus on?

• Volume

• Value

• Customer loyalty

• Brand recognition

Which metric measures the cost per thousand views or impressions?

• PPC

• CLV

• CPA

• CPM

What does PPC stand for in performance marketing?

• Pay Per Click

• Pay Per Conversion

• Pay Per Impression

• Pay Per Lead

Which metric is used to measure the total income a business can expect from a customer over time?

• CPM

• CLV

• PPL

• CPA

What is the first golden tip for succeeding in performance marketing?

• Identify the path to conversion

• Focus solely on paid advertising

• Ignore organic channels

• Increase advertising budget

Why is it important to integrate organic channels with paid advertising?

• To eliminate the need for paid ads

• To focus only on SEO

• To improve both organic and paid performance

• To reduce advertising costs