Advertisers have 'very important role' to play in ensuring online safety upheld, says Ofcom chair

Advertisers have 'very important role' to play in ensuring online safety upheld, says Ofcom chair

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses new online safety laws that apply to social media, search engines, and messaging platforms, emphasizing the protection of children. Ofcom is tasked with holding companies accountable. The global online advertising sector is thriving but faces challenges like fraud and lack of transparency. The government is working on reforms to improve advertising safety, with Ofcom playing a key role. The video stresses the importance of responsible growth and the need for tech companies to invest in trust and safety to ensure a safer internet for all.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of the new laws discussed in the video?

To reduce internet access costs

To enhance online safety and protect children

To increase online advertising revenue

To promote social media usage

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which organization is responsible for holding companies accountable for online safety?

The United Nations

The European Union

The World Health Organization

Ofcom

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key benefit of online advertising mentioned in the video?

High cost

Limited reach

Inability to measure results

Global reach and cost efficiency

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the government's priority in reforming advertising regulations?

Ensuring growth, trust, and safety

Promoting illegal advertising

Reducing the number of advertisements

Increasing advertising costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for advertisers to invest in trust and safety?

To reduce their advertising budget

To increase the number of advertisements

To ensure their content appears alongside harmful material

To maintain their brand's reputation and avoid harmful associations