The True Story Behind the Iconic Kit Kat Jingle

Michael Levine shares the story of the Kit Kat Jingle, which was initially a 'throwaway' song for a campaign. Despite its humble beginnings, the jingle became a massive success, leading to increased demand for Kit Kat bars. Levine reflects on the jingle's creation, its unexpected popularity, and its lasting impact on American culture.

Who is Michael Levine?

• A famous actor

• A marketing executive

• A Kit Kat factory owner

• A composer and songwriter

What was the original purpose of the Kit Kat jingle?

• To be the main campaign song

• To be a throwaway song

• To be a radio advertisement

• To be a holiday special

How was the Kit Kat jingle recorded?

• Using computer-generated voices

• By the band in one take

• With hired professional singers

• With a full choir

What was the result of the test audiences' preference?

• They were indifferent

• They preferred the 'Give Me a Break' jingle

• They disliked both campaigns

• They preferred the original campaign

What impact did the jingle have on Kit Kat sales?

• It was only popular overseas

• It decreased sales

• It had no impact

• It led to the construction of a new factory