7 Principles of Psychological Persuasion

The video tutorial explores Robert Cialdini's principles of influence: reciprocity, scarcity, authority, consistency, liking, consensus, and unity. Each principle is explained with examples, highlighting how they can be used to persuade others. The story of Jane, a young entrepreneur, illustrates the practical application of these principles in her lemonade business. The video concludes with a reflection on the ethical implications of using these principles for personal gain.

Which principle suggests that people are more likely to be influenced if they feel they owe something?

• Consensus

• Authority

• Reciprocity

• Scarcity

What principle is Jane using when she pretends to run out of lemonade to create a sense of exclusivity?

• Liking

• Unity

• Authority

• Scarcity

How does Jane use the principle of authority in her business?

• By offering free samples

• By showcasing top customers and inviting opinion leaders

• By pretending to run out of stock

• By distributing paper cups

Which principle involves aligning actions with past behavior to influence others?

• Reciprocity

• Unity

• Liking

• Consistency

What is the ethical question raised at the end of the video regarding the use of these principles?

• Is it effective to use these principles?

• Is it morally acceptable to use these principles for personal gain?

• Are these principles scientifically proven?

• Can these principles be applied in business?