Learn Tableau by Working on Exciting Dashboards - Cohort Analysis - Fixed LOD Example

The video tutorial explains cohort analysis, a method to group users by their first purchase date to analyze retention. It demonstrates using fixed LOD expressions in Tableau to visualize customer orders over time, incorporating regional data, and displaying results as percentages. The tutorial concludes with steps to publish the analysis on Tableau Public.

What is the primary goal of cohort analysis in customer behavior studies?

• To categorize customers by their geographic location

• To assess customer satisfaction levels

• To analyze customer purchase behavior and retention

• To divide customers based on their age

What is the purpose of using a fixed LOD expression in cohort analysis?

• To calculate the average order value

• To determine the first order date for each customer

• To find the total number of orders

• To identify the most popular product

How do you verify that the fixed LOD expression is working correctly?

• By comparing the total sales with previous years

• By reviewing the customer feedback

• By checking if all rows for a customer have the same first order date

• By analyzing the color coding of the chart

What is the next step after verifying the fixed LOD expression?

• Add more customer data to the sheet

• Export the data to a CSV file

• Remove the customer name and add total sales to columns

• Change the visualization to a pie chart

Why is it important to add regional data to the visualization?

• To make the chart more colorful

• To reduce the size of the dataset

• To analyze customer retention across different regions

• To increase the complexity of the chart

How can you display the data in terms of percentages?

• By increasing the font size of the labels

• By converting the data to a pie chart

• By using a different color scheme

• By adding a quick table calculation to percent of total

What is the final step before publishing the visualization?

• Rename the sheet and delete unused sheets

• Export the visualization to a PDF

• Add more customer names to the visualization

• Change the chart type to a line graph