The Luxury Shopping Slowdown in China

The Luxury Shopping Slowdown in China

Assessment

Interactive Video

Business, Arts

University

Hard

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Quizizz Content

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The video discusses the significant slowdown in China's luxury market, highlighting a potential permanent shift away from luxury spending. This poses a major challenge for luxury brands like LVMH, which have heavily invested in China over the past decade. The video explores the implications of this shift, including a 15% drop in demand and the need for brands to rethink their strategies and explore growth opportunities in other regions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main issue luxury brands are facing in China according to the first section?

Increased competition from local brands

Government restrictions on luxury imports

A permanent shift away from luxury spending

A temporary decline in sales

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the LVMH complex symbolize in the context of luxury investments in China?

A successful expansion strategy

A symbol of overconfidence in the Chinese market

A new trend in luxury retail architecture

A collaboration between multiple luxury brands

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential consequence for luxury brands if the Chinese market does not recover?

They will see increased profits

They will focus more on local markets

They will dominate the global market

They may need to develop a Plan B

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected drop in Chinese demand for luxury goods this year?

15%

10%

25%

20%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic shift must luxury brands consider due to the changes in the Chinese market?

Focusing solely on online sales

Exploring growth opportunities in other regions

Partnering with local Chinese brands

Increasing their marketing budget in China