How Perion Plans to Revive Growth

The video discusses the dynamics of the industry, focusing on investment strategies to overcome tough periods and achieve growth in 2016 and 2017. It highlights the impact of Google's market changes on businesses and the importance of diversification. The speaker emphasizes creating real value for users to ensure business stability and profitability. Investors are advised to consider the company's past challenges, new initiatives, and financial stability when evaluating its value.

What is the company's strategy to handle the impact of changes made by Google?

• Focus solely on desktop units

• Ignore Google's changes

• Diversify away from dependency

• Increase dependency on Google

How does the company plan to achieve a stable business in the long term?

• By ignoring policy changes

• By focusing only on short-term profits

• By creating real value for users

• By reducing transparency

What should investors consider about the company's past performance?

• If they have no competition

• If the worst is behind them

• If they have always been profitable

• If they have never faced challenges

Which new area is the company investing in for future growth?

• Desktop applications

• Mobile units

• Print media

• Traditional advertising

What is one of the key factors for investors to evaluate the company's potential?

• The company's logo design

• The company's office location

• The number of employees

• The financial stability to weather changes